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FLORAL INSIGHTS
Latest from Hybrid Flowers
Thoughts, musings and insights from the beautiful, floral world of Hybrid.


Behind the scenes: the most timeless and effortlessly cool wedding in London. Ever.
Beautiful florals for London weddings are the things that florists' memories are made of. We love to tell of our floral adventures and...
Caroline Ball


The best place to start when designing Christmas Installations
Recently on Instagram we posted that; ‘the best thing about being a florist in London’ was… wait for it…. ‘the interiors’. We’d like to...
Caroline Ball


Why the Groucho Club is the best place to break the flower rules
Back in the olden days, when we first created Hybrid, we were slightly frowned upon by the worldly wise and highly respected floristas of...
Caroline Ball


How to style a wedding the perfectly imperfect way
There is a school of thought which argues that Western ideals of beauty are based in symmetry and perfection, whilst in the East,...
Caroline Ball


16 slightly random questions to ask a florist
When a friend of mine asked me if I would answer some questions about myself for an article she was writing I thought “erm… might I...
Caroline Ball


Day of the Dead… W Hotel Style!
At Hybrid, we like to do our research; we will do whatever it takes to ensure that we fully understand a brief. Often this means looking...
Caroline Ball
The flowers were absolutely one of the best parts of the wedding, they looked amazing in the venue and I received so many compliments from the guests on how amazing they looked and smelt! Thank you Caroline, Alan and team for being so talented and amazing to work with!
SADIYA KHAN
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