How to style a wedding the perfectly imperfect way

There is a school of thought which argues that Western ideals of beauty are based in symmetry and perfection, whilst in the East, aesthetic value can be found in the damaged or imperfect.  For this particular wedding day, we were asked to create florals for our perfectly named couple Emily and Emile, who wanted beauty conveyed in an utterly imperfect way!

Not only did our clients eschew typically ‘perfect’ flowers, they were also into the aesthetic of broken things. To clarify, Emily and Emile are great admirers of the ancient and very beautiful Japanese art of Kintsugi.

The inspiration:

Kintsugi, which literally means ‘golden joinery’, is the art of repairing broken pottery with lacquer which has been mixed with powdered gold, silver or platinum. Dating back to the 15th Century, it has evolved into an art form by which utterly unique and beautiful objects are created from once broken pieces.

In promoting repair as an intrinsic part of an object’s history, Kintsugi has become a metaphor and philosophy for life: for some it demonstrates human resilience and how we as people develop from negative experiences, taking the best from them and owning them, which in turn makes each of us who we are.

The brief:

And with this in mind, our challenge; should we choose to accept it, was to piece together a very relaxed look, with simple, unassuming flowers but in a very careful, impeccable way.  We would need to incorporate wild, rambling natural foliage into very formal and historic London buildings: St John’s Church in Notting Hill and Merchant Taylors Hall in the City.  Our clients wanted us to make everything look effortless and unaffected, whilst at the same time paying every attention to detail.

No problem, we accept!

We briefed the team that the look was to be disordered, but that we need to be meticulous about how we created it! We agreed to avoid using typical ‘flower-shop’ flowers –so no dahlia, tightly spiralled roses or trendy succulents – and turned our eye to using branches, foliage and simple, elegant flowers that could hold their own without shouting ‘everyone look at me!”. Through the usage of symbolic thistles and olive, our floral designs were to look very natural and gratifying.

The details:

September is the perfect time of year for wild looking late summer flowers.  Using a floral palette of white, along with touches of red and blue to complement the venue interiors, we incorporated masses of stunning eucalyptus with lots, and lots, of candlelight.

We worked with wedding planner extraordinaire Knot and Pop to create a beautiful look for the bridal party, ceremony and reception.  A loose and flowing bouquet for the bride was made from eucalyptus, dill, the most heavenly mix of garden roses and white scabiosa and astrantia, together with thistle, wild blackberries and twigs. The simple, delicate and timeless button holes for the gentlemen were made from the roses and thistle for Emile. With the cool tones of blue found in the thistle highlighting the stunning bridesmaids’ dresses and the tiles of the St John’s Church, the look for the ceremony was one of pure elegance.

The venue:

For Merchant Taylors’ Hall we created a feature entrance design to look as if it were growing around the formal grand stair-case. Simple white delphinium, hydrangeas, grass-like red sanguisorba, garden roses, blackberries, eucalyptus, olive and ruscus all combined to compliment this stunning historical hall.

The Parlour, with its 18th Century original Chinese wallpaper, was simply dressed with a rambling, but not over-the-top, mantel design of matching flowers which perfectly complimented the collection of elegant furniture.

The courtyard, a hidden gem within the City of London, was beautifully set with white dressed drinks tables tied with swags of foliage and dressed with a smattering of key flowers.  Later in the evening the courtyard became alive with the dancing, flickering flames and shadows from candles which combined to create an atmospheric and befittingly romantic space.

Rambling eucalyptus and olive garlands were laid along the stunning guest tables in the Great Hall, interspersed with blown roses, blue thistle and deep red juicy blackberries. The nodding seed-like heads of sanguisorba and scabiosa were entwined amongst lots and lots of candlesticks and perfectly set tapered candles.

No detail was missed from the perfectly positioned tables, the stunning dining chairs and exquisite place settings which were styled by Susie at Knot and Pop.  And as for that reference to the beautiful art of Kintsugi? Well, everything that Susie touched that day, definitely received a dusting of gold!

All stunning images courtesy of M&J Photography

Where do florists find that magical Christmas feeling?

One might be forgiven for thinking that a busy London corporate and event florists would be made up of a group of hardened professionals, immune to the magic of Christmas. After all, we do spend a large part of the year focused on finding new festive colour schemes, sourcing unique decorations from near and far as well as carefully counting baubles for opulent pine trees. And don’t even get us started on Christmas spreadsheets!

With so much time spent on perfecting festive floral designs, transforming hotel ballrooms into winter wonderlands and creating kitsch holiday-themed table centres for fun corporate parties, perhaps, just perhaps, that sparkly Christmas feeling which ‘normal people’ experience may just pass us by.

However, sometimes the spirit of Christmas can strike you when you least expect it. Take the magical feeling we experienced the other day whilst passing the ice rink outside The Natural History Museum; hearing that eerie muffled sound of a cold winter’s night and the swish of skates on the ice. Looking up and seeing the naked plane trees covered in thousands of twinkling lights against the backdrop of the iconic museum. All of a sudden that lovely Christmas feeling makes you stop in your tracks.

So imagine our delight when we were sent a video of one of our own Christmas installations. We felt that tingly Christmas feeling just by looking back at our own work!

Let’s be honest; we do harbor a not-so-secret adoration of Merchant Taylors Hall. Such a building set within the imposing stone streets of the City of London will always give us that special feeling of excitement. One of the Great Twelve Livery Companies of the City of London, Merchant Taylors’ was established in mediaeval times in order to protect the interests of the tailoring trade. The threads and needles representing the trade of The Worshipful Company of Merchant Taylors’ may well have given the name to Threadneedle Street where The Livery Company has been based since 1347.

That’s six hundred and seventy Christmases!

Whenever we are granted the great honour of decorating such a building it gives us a special sense of joy. Especially when you consider that this landmark venue has literally played host to hundreds and hundreds of Christmases; 670 to be exact.

With such a rich cultural history within its ancient walls this unique events venue embraces the very latest events trends so how could we not strive to reflect Merchant Taylors’ vast experience of hosting London’s finest Christmas events. As our Alan reflects;

It is every florist’s dream to get their hands on a space as stunning and historical as Merchant Taylors’, especially at this festive time of year, so my creative juices were overflowing when I set about submitting our ideas! Imagine my joy when they chose everything we had designed!

The overall styling was understated, incorporating lots of traditional fresh pine, cones, branches, silk pheasant feathers and artificial apples and oranges; combined with glittered poinsettias and sparkling leaves.  Along with gold asparagus fern, these were to feature throughout the decorations, including archways over the doorways, the wall light decorations, the stunning carved staircase through to the giant wreaths in the Great Hall and of course the 14ft tree!

A Hybrid Christmas at Merchant Taylors’ Hall from HybridFlowers on Vimeo.

The team at Merchant Taylors’ have always been a wonder to work with and had this to say about our Christmas decorations;

As Merchant Taylors’ Hall is an iconic mediaeval Livery Hall with a historic heritage and busy modern event space, it is hugely important to find the right partnership for its Christmas decorations. From the beginning, the Hybrid team worked closely with us, offering support, guidance and time. The creative design process was seamless and embraced the Hall and its heritage.

Looking back on these floral festivities still has the ability to revive our Christmas spirit. It just goes to show that the right floral decorations, combined with a truly stunning venue, can spark the magic of Christmas within even the most hardened of London florists. If that isn’t a Christmas miracle then we don’t know what is!